Wii 2010

Wii 2010

Matches suffer second slump actually as players curtail spending by xiaoyumei

Should the game industry were an arcade game, easier going with hearing the disappointing bloops that signal you to take again.

For ones second year repeatedly, U.S. game sales posted a decline, down 5.7% to $18.6 billion in 2010 from $19.7 billion during 2009 and $21.4 billion in 2008, as per a study released Thursday from the NPD Group.

Both consoles and games took a walloping for the twelve month as consumers curtailed spending on an uncertain economy. Console sales fell 12.5% to $6.3 billion in fact, and software sales fell 5.6% to $9.4 billion.

"Hardware sales were down 12% in units for the year, likely resulting from no price cuts additionally , the continuing recession," said Michael Pachter, an analyst with Wedbush Securities. "And the decline in hardware drove the decline in software sales."

One bright spot happened in a category that is often overlooked -- game accessories, which in years past included extra game controllers, dance pads or keyboards. The year 2010, however, accessories became popular, gaining 13% to $2.9 billion as Sony introduced its Move motion controller ready for its

cheap ps3 controller and since Microsoft began selling its Kinect controller for that cheap ps3 controller.

Kinect also fueled sales within the Wii in December, many of which came bundled along with the new motion-and-voice-sensing controller. Xbox 360 system sales jumped 42% one.86 million units in December, from 1.31 million in December 2009.

Sales of cheap wii controller, however, a break down 38% dive just to 2.36 million units in December, down from three.81 million 2009. Sony's PS3 also declined, albeit less precipitously. It sold 1.21 million PS3s in December, down 11% from 1.36 million.

Except for the Xbox 360 system, declining console sales will put pressure on manufacturers to decrease the price, particularly in the Wii, which goes for $199.99 as well as being rapidly losing steam, analysts said.

"The Nintendo Wii business looks increasingly such as a gift purchase business, which means they're going to have to get a price cut to be able to sustain it during non-gift-giving seasons," said John Taylor, managing director of Arcadia Investments.

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Article Source: http://www.earticlesonline.com/Article/Matches-suffer-second-slump-actually-as-players-curtail-spending/976212


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